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Gilmore, James H.

Authenticity : contending with the new consumer sensibility - Boston: Harvard Business School Press, 2007 - xiii, 299 p.; : 24 cm.

ISBN: 9781591391456 (hbk)

Subjects--Topical Terms:
Consumer behavior
Consumers' preferences
Product management

Dewey Class. No.: 658.8343 / GIL