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Authenticity : contending with the new consumer sensibility

By: Gilmore, James H.
Contributor(s): Pine, B. Joseph.
Material type: materialTypeLabelBookPublisher: Boston: Harvard Business School Press, 2007Description: xiii, 299 p.; : 24 cm.ISBN: 9781591391456 .Subject(s): Consumer behavior | Consumers' preferences | Product managementDDC classification: 658.8343
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Item type Current location Call number Status Date due Barcode
Books 658.8343 GIL (Browse shelf) Available 017829

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