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1.
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Cinderella dreams : the allure of the lavish wedding
by Otnes, Cele C | Pleck, Elizabeth Hafkin. Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: Berkeley: University of California Press, 2003Availability: Items available for loan: [Call number: 395.22 OTN] (1).
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2.
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Consumer behavior and managerial decision making
by Kardes, Frank R. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi: Prentice Hall of India, 2002Availability: Items available for loan: [Call number: 658.8342 KAR] (2).
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3.
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Consumer behavior
by Kanuk, Leslie Lazar | Schiffman, Leon G. Edition: 8th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi: Prentice Hall of India, 2004Availability: Items available for loan: [Call number: 658.8342 SCH] (1).
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4.
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Predictive analytics and data mining : concepts and practice with RapidMiner
by Kotu, Vijay | Deshpande, Bala. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Amsterdam: Morgan Kaufmann, 2015Availability: Items available for loan: [Call number: 006.312 KOT] (1).
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5.
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Ecological intelligence : how knowing the hidden impacts of what we buy can change everything
by Goleman, Daniel. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York: Broadway Books, 2009Availability: Items available for loan: [Call number: 333.7 GOL] (1).
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6.
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Why we buy: The science of shopping
by Underhill, Paco. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York: Simon and Schuster, 1999Availability: Items available for loan: [Call number: 658.834 UND] (1).
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7.
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Consumer behavior and culture : consequences for global marketing and advertising
by Mooij, Marieke de. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Thousand Oaks: SAGE Publications, 2003Availability: Items available for loan: [Call number: 658.8342 MOO] (1).
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8.
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Patterns of middle class consumption in India and China
by Jaffrelot, Christophe | Veer, Peter van der. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi: Sage Publications, 2008Availability: Items available for loan: [Call number: 305.550951 JAF] (1).
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9.
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Evil by design : interaction design to lead us into temptation
by Nodder, Chris. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Indianapolis: John Wiley & Sons, 2013Availability: Items available for loan: [Call number: 006.7 NOD] (1).
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10.
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Authenticity : contending with the new consumer sensibility
by Gilmore, James H | Pine, B. Joseph. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston: Harvard Business School Press, 2007Availability: Items available for loan: [Call number: 658.8343 GIL] (1).
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11.
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Priceless : turning ordinary products into extraordinary experiences
by Lasalle, Diana | Britton, Terry A. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston: Harvard Business School Press, 2002Availability: Items available for loan: [Call number: 658.5752 LAS] (1).
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12.
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Predictably irrational : the hidden forces that shape our decisions
by Ariely, Dan. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York Harper 2008Availability: Items available for loan: [Call number: 153 ARI] (1).
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13.
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Four : the hidden DNA of amazon, apple, facebook and google
by Galloway, Scott. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: United Kingdom Penguin Random House, 2017Availability: Items available for loan: [Call number: 025.52068 GAL] (1).
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14.
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Buyology: how everything we believe about why we buy is wrong
by Lindstrom, Martin. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London Penguin Random House 2008Availability: Items available for loan: [Call number: 658.834 LIN] (1).
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15.
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Emergence of brand-name capitalism in late colonial India : advertising and the making of modern conjugality
by Haynes, Douglas E. Publisher: New Delhi : Bloomsbury Academic, 2022Availability: Items available for loan: [Call number: 659.1 HAY] (1).
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16.
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Product analytics : applied data science techniques for actionable consumer rights
by Rodrigues, Joanne. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Addison Wesley, 2021Availability: Items available for loan: [Call number: 658.8342 ROD] (1).
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17.
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Rational queueing
by Hassin, Refael. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boca Raton : CRC Press, 2016Availability: Items available for loan: [Call number: 658.4 HAS] (1).
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