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Kim, W. Chan

Blue ocean strategy : how to create uncontested market space and make the competition irrelevant - Boston: Harvard Business School Press, 2005 - xv, 240 p.; ill.: 24 cm.

ISBN: 9781591396192 (hbk)

Subjects--Topical Terms:
Market segmentation
New products

Dewey Class. No.: 658.802 / KIM