Blue ocean strategy : how to create uncontested market space and make the competition irrelevant
By: Kim, W. Chan.
Contributor(s): Mauborgne, Renee.
Material type:
BookPublisher: Boston: Harvard Business School Press, 2005Description: xv, 240 p.; ill.: 24 cm.ISBN: 9781591396192 .Subject(s): Market segmentation | New productsDDC classification: 658.802
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Books | 658.802 KIM (Browse shelf) | Available | 015438 |
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