Kaufman, Josh

Personal MBA : a world-class business education in a single volume - UK : Penguin, 2020 - xxv, 464 p. ; ill., 20 cm

From the basics of products, sales & marketing and finance to the nuances of human psychology, teamwork and creating systems, this book distils what you need to know to take on the MBA graduates and win. It teaches simple mental models for every subject that's key to commercial success.

9780670919536


Marketing
Benefit of MBA
Social status
Analyzing systems
Finance
Crash course
Sales
Mental models
Human mind

658 / KAU

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