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Kotler, Philip

Marketing management - 11th ed. - Delhi: Pearson Education, 2003 - xxix, 706 p.; ill.: 26 cm. - Prentice Hall international series in marketing .

ISBN: 8178086549 (pbk)

Subjects--Topical Terms:
Marketing -- Management

Dewey Class. No.: 658.8 / KOT

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