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Marketing management

By: Kotler, Philip.
Material type: materialTypeLabelBookSeries: Prentice Hall international series in marketing.Publisher: Delhi: Pearson Education, 2003Edition: 11th ed.Description: xxix, 706 p.; ill.: 26 cm.ISBN: 8178086549 .Subject(s): Marketing -- ManagementDDC classification: 658.8
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