1. Designing brand identity : a complete guide to creating, building, and maintaining strong brands

by Wheeler, Alina.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Jersey: John Wiley & Sons, 2003Availability: Items available for loan: [Call number: 658.827 WHE] (1).
2. International marketing : analysis and strategy

by Shaw, John J | Onkvisit, Sak.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi: Prentice Hall of India, 2005Availability: Items available for loan: [Call number: 658.848 ONK] (1).
3. Basics of distribution management: A logistical approach

by Kapoor, Satish K | Kansal, Purva.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi: Prentice Hall of India, 2003Availability: Items available for loan: [Call number: 658.8 KAP] (1).
4. Marketing management

by Kotler, Philip.

Edition: 12th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi: Dorling Kindersley, 2007Availability: Items available for loan: [Call number: 658.8 KOT] (2).
5. Strategic marketing management

by Wilson, Richard M. S | Gilligan, Colin | Wilson, Richard M. S.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi: Viva Books, 1999Availability: Items available for loan: [Call number: 658.802 WIL] (1).
6. Marketing management

by Kotler, Philip.

Edition: 11th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Delhi: Pearson Education, 2003Availability: Items available for loan: [Call number: 658.8 KOT] (7).
7. Framework for marketing management

by Kotler, Philip.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Delhi: Pearson Education, 2003Availability: Items available for loan: [Call number: 658.8 KOT] (2).
8. Strategic market management

by Aaker, David A.

Edition: 6th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York: John Wiley & Sons, 2004Availability: Items available for loan: [Call number: 658.8 AAK] (6).
9. Basic marketing : a global-managerial approach

by McCarthy, E. Jerome | Perreault, William D.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi: Tata McGraw-Hill, 2005Availability: Items available for loan: [Call number: 658.8 PER] (4).
10. Implementing SAP R/3 sales and distribution

by Williams, Glynn C.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi: Tata McGraw-Hill, 2000Availability: Items available for loan: [Call number: 658.8 WIL] (1).
11. Global marketing management

by Keegan, Warren J | Bhargava, Naval K.

Edition: 7th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Delhi: Dorling Kindersley, 2011Availability: Items available for loan: [Call number: 658.84 KEE] (1).
12. Marketing management : an Asian perspective

by Kotler, Philip.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi: Pearson Education, 2013Availability: Items available for loan: [Call number: 658.8 KOT] (1).

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