000 -LEADER |
fixed length control field |
00606nam a2200181Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
161214s9999 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9971513692 |
Terms of availability |
(pbk) |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.802 |
Item number |
BER |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Berry, Michael J. A. |
245 #0 - TITLE STATEMENT |
Title |
Mastering data mining : the art and science of customer relationship management |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
New York: |
Name of publisher, distributor, etc |
John Wiley & Sons, |
Date of publication, distribution, etc |
2005 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xviii, 494 p.; |
Other physical details |
ill.: |
Dimensions |
24 cm. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Business enterprises -- Computer networks -- Management |
|
Topical term or geographic name as entry element |
Data mining |
|
Topical term or geographic name as entry element |
Marketing -- Data processing |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Linoff, Gordon S. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Item type |
Books |
952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
-- |
379John Wiley & Sons |