Advertising and promotion : an IMC perspective
By: Shah, Kruti.
Contributor(s): D'Souza, Alan.
Material type:
BookPublisher: New Delhi: Tata McGraw-Hill, 2009Description: xxx, 987 p.; ill.: 24 cm.ISBN: 9780070080317 .Subject(s): Advertising | Advertising -- History | Advertising -- India | Advertising -- Social aspects | Mass mediaDDC classification: 659.1
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Books | 659.1 SHA (Browse shelf) | Available | 021545 |
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