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1.
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R. K. Swamy his life and times : from humble village origins to the top rungs of a contemporary profession
by Ramanarayan, V | Chakrapani, V. S. Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: Chennai: East West Books, 2007Availability: Items available for loan: [Call number: 659.10954 CHA] (1).
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2.
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Designing brand identity : a complete guide to creating, building, and maintaining strong brands
by Wheeler, Alina. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Jersey: John Wiley & Sons, 2003Availability: Items available for loan: [Call number: 658.827 WHE] (1).
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3.
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Pocket Advertising
by Marshall, Caroline. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London: Profile Books, 2001Availability: Items available for loan: [Call number: 330 MAR] (1).
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4.
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Confessions of an advertising man
by Ogilvy, David. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London: Southbank Pub., 1987Availability: Items available for loan: [Call number: 659.1 OGI] (1).
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5.
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Graphis advertising annual 2003
by Pedersen, B. Martin. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York: Graphis Press, 2002Availability: Items available for loan: [Call number: 741.6 PED] (1).
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6.
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Graphis promotion design, 2
by Prigozen, Lauren | Pedersen, B. Martin. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York: Graphis Inc., 2003Availability: Items available for loan: [Call number: 741.6 PED] (1).
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7.
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Graphis advertising annual 2004
by Porciello, Michael | Pedersen, B. Martin. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York: Graphis Inc., 2003Availability: Items available for loan: [Call number: 741.6 PED] (1).
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8.
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What's a Saatchi : and how come we have two of them?
by Jordan, Thomas. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Berkeley: Publishers Group West, 2002Availability: Items available for loan: [Call number: 741.6 JOR] (1).
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9.
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Webvertising
by SCN Education B. V. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Germany: Friedrich Vieweg and Sohn, 2000Availability: Items available for loan: [Call number: 659.1 SCN] (1).
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10.
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Advertising and Marketing
by Kuegler, Thomas J. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi: Prentice Hall of India, 2000Availability: Items available for loan: [Call number: 659.1 KUE] (2).
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11.
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Craft of copywriting
by Valladares, June A. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi: Response Books, 2000Availability: Items available for loan: [Call number: 659.132 VAL] (1).
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12.
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Nation of rebels : why counter culture became consumer culture
by Potter, Andrew | Heath, Joseph. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Canada: HarperBusiness, 2005Availability: Items available for loan: [Call number: 306.3 HEA] (1).
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13.
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Advertising and promotion : an IMC perspective
by Shah, Kruti | D'Souza, Alan. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi: Tata McGraw-Hill, 2009Availability: Items available for loan: [Call number: 659.1 SHA] (1).
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14.
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Indian advertisement 1780-1950.
by Chaudhary, Arun. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi: McGraw-Hill, 2007Availability: Items available for loan: [Call number: 741.6 CHA] (1).
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15.
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Packaging the presidency : a history and criticism of presidential campaign advertising
by Jamieson, Kathleen Hall. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York: Oxford University Press, 1996Availability: Items available for loan: [Call number: 324.70973 JAM] (1).
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16.
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Brilliant copywriting : how to craft the most interesting and effective copy imaginable
by Horberry, Roger. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Harlow: Prentice Hall, 2009Availability: Items available for loan: [Call number: 659.132 HOR] (1).
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17.
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Google AdSense for dummies
by Ledford, Jerri L. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Hoboken: Wiley, 2008Availability: Items available for loan: [Call number: 659.144 LED] (1).
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18.
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Architects of the Web : 1,000 days that built the future of business
by Reid, Robert H. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York: John Wiley & Sons, 1997Availability: Items available for loan: [Call number: 004.22 REI] (1).
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19.
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Advertising in modern and postmodern times
by Odih, Pamela. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi: Sage Publications, 2007Availability: Items available for loan: [Call number: 659.1 ODI] (1).
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20.
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E-Commerce Arsenal: 12 Technologies You Need to Prevail in the Digital Arena
by Gutzman, Alexis D. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York: AMACOM, 2001Availability: Items available for loan: [Call number: 658.8 GUT] (1).
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