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Building Data Mining Applications for CRM

By: Berson, Alex.
Material type: materialTypeLabelBookPublisher: New Delhi: Tata McGraw-Hill, 2000Description: 510 p.; ill.: 24 cm.ISBN: 9780070402737 .Subject(s): Business Value | Customer Acquitions | Data Mining | Decision Support Systems | Keys to Building the SolutionsDDC classification: 658.4038
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