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Shakespeare, Einstein and the bottom line : the marketing of higher education

By: Kirp, David L.

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BookPublisher: Cambridge: Harvard University Press, 2003Description: 328 p.; index: 24 cm.ISBN: 9780674011465 .Subject(s): Education, Higher -- Public relations -- United States | Education | Higher education | Marketing of higher education | Universities and colleges -- United States -- MarketingDDC classification: 378.73

List(s) this item appears in: Albert Einstein

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Item type	Current location	Call number	Status	Date due	Barcode
Books		378.73 KIR (Browse shelf)	Available		009185

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Previous	378.73 DEM Abelard to Apple : the fate of American colleges and universities	378.73 HAC Higher education? : how colleges are wasting our money and failing our kids--and what we can do about it	378.73 KIN Changing student attendance patterns : challenges for policy and practice	378.73 KIR Shakespeare, Einstein and the bottom line : the marketing of higher education	378.73 LEW Excellence without a soul : how a great university forgot education	378.73 RIL Faculty lounges : and other reasons why you won't get the college education you paid for	378.73 SME Dynamics of the contemporary university : growth, accretion, and conflict	Next

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