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Service-dominant logic of marketing : dialog, debate, and directions

By: Lusch, Robert F.
Contributor(s): Vargo, Stephen L.
Material type: materialTypeLabelBookPublisher: Armonk: M.E. Sharpe, 2006Description: xviii, 449 p.; ill.: 27 cm.ISBN: 9780765614919 .Subject(s): Customer services | Marketing -- Philosophy | Relationship marketingDDC classification: 658.812
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