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Made to stick : why some ideas survive and others die

By: Heath, Chip.
Contributor(s): Heath, Dan.
Material type: materialTypeLabelBookPublisher: New York: Random House, 2008Description: 323 p.; ill.: 23 cm.ISBN: 9781400064281 .Subject(s): Contagion (Social psychology) | Context effects (Psychology) | Social psychologyDDC classification: 302.13
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