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Details for: Made to stick : why some ideas survive and others die
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Made to stick : why some ideas survive and others die
By:
Heath, Chip
.
Contributor(s):
Heath, Dan
.
Material type:
Book
Publisher:
New York:
Random House,
2008
Description:
323 p.; ill.: 23 cm
.
ISBN:
9781400064281 .
Subject(s):
Contagion (Social psychology)
|
Context effects (Psychology)
|
Social psychology
DDC classification:
302.13
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302.13 HEA (
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