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Designing brand identity : a complete guide to creating, building, and maintaining strong brands

By: Wheeler, Alina.
Material type: materialTypeLabelBookPublisher: New Jersey: John Wiley & Sons, 2003Description: v, 229 p.; [8] p. of plates : ill.: 28 cm.ISBN: 0471213268 .Subject(s): Advertising -- Brand name products | Brand name products | Brand name products -- Marketing -- Management | Trademarks -- DesignDDC classification: 658.827
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