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Buyology: how everything we believe about why we buy is wrong

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BookPublisher: London Penguin Random House 2008Description: 239 p. 20 cm.ISBN: 9781847940131.Subject(s): Marketing - Psychological aspects | Neuromarketing | Consumer behavior | Shopping - Psychological aspectsDDC classification: 658.834

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Item type	Current location	Call number	Status	Date due	Barcode
Books		658.834 LIN (Browse shelf)	Available		031522

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Previous	658.83 GRE Handbook for focus group research	658.83 TEM Focus group : a strategic guide to organizing, conducting and analyzing the focus group interview	658.8302854678 HUB Pulse : the new science of harnessing Internet buzz to track threats and opportunities	658.834 LIN Buyology: how everything we believe about why we buy is wrong	658.834 UND Why we buy: The science of shopping	658.8342 KAR Consumer behavior and managerial decision making	658.8342 KAR Consumer behavior and managerial decision making	Next

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