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Advertising and Marketing

By: Kuegler, Thomas J.
Material type: materialTypeLabelBookPublisher: New Delhi: Prentice Hall of India, 2000Edition: 3rd ed.Description: 536 p.; Illus. Index.: 24 cm.ISBN: 8120317181 .Subject(s): Advertising | Marketing | Myths and Facts | Web Marketing | Web Marketing StrategiesDDC classification: 659.1
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