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Details for: Data mining : modeling data for marketing, risk and customer relationship management
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Data mining : modeling data for marketing, risk and customer relationship management
By:
Rud, Olivia Parr
.
Material type:
Book
Publisher:
New York:
Wiley-Dreamtech India,
2003
Description:
xxiv, 365 p.; ill.: 24 cm
.
ISBN:
8126504412 .
Subject(s):
Customer services -- Data processing
|
Data mining
|
Marketing -- Data processing
DDC classification:
006.3
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