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Data mining : modeling data for marketing, risk and customer relationship management

By: Rud, Olivia Parr.
Material type: materialTypeLabelBookPublisher: New York: Wiley-Dreamtech India, 2003Description: xxiv, 365 p.; ill.: 24 cm.ISBN: 8126504412 .Subject(s): Customer services -- Data processing | Data mining | Marketing -- Data processingDDC classification: 006.3
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