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Strategic marketing management

By: Wilson, Richard M. S.
Contributor(s): Gilligan, Colin | Wilson, Richard M. S.
Material type: materialTypeLabelBookPublisher: New Delhi: Viva Books, 1999Description: xx, 827 p.; ill.: 28 cm.ISBN: 8176490709 .Subject(s): Marketing -- ManagementDDC classification: 658.802
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