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Details for: Strategic marketing management
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Strategic marketing management
By:
Wilson, Richard M. S
.
Contributor(s):
Gilligan, Colin
|
Wilson, Richard M. S
.
Material type:
Book
Publisher:
New Delhi:
Viva Books,
1999
Description:
xx, 827 p.; ill.: 28 cm
.
ISBN:
8176490709 .
Subject(s):
Marketing -- Management
DDC classification:
658.802
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