|
1.
|
Data mining techniques : data marketing, sales, and customer support
by Berry, Michael J. A. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York: John Wiley & Sons, 1997Availability: Items available for loan: [Call number: 658.802 BER] (1).
|
|
2.
|
Designing brand identity : a complete guide to creating, building, and maintaining strong brands
by Wheeler, Alina. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Jersey: John Wiley & Sons, 2003Availability: Items available for loan: [Call number: 658.827 WHE] (1).
|
|
3.
|
Handbook for focus group research
by Greenbaum, Thomas L. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London: Sage Publications, 1998Availability: Items available for loan: [Call number: 658.83 GRE] (1).
|
|
4.
|
Nonprofit marketing : marketing management for charitable and nongovernmental organizations
by Wymer, Walter | Gomes, Roger | Knowles, Patricia. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi: Sage Publications, 2006Availability: Items available for loan: [Call number: 658.8 WYM] (1).
|
|
5.
|
Interactive TV technology and markets
by Srivastava, Hari Om. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston: Artech House, 2002Availability: Items available for loan: [Call number: 384.555 SRI] (1).
|
|
6.
|
Digital dealing : how e-markets are transforming the economy
by Hall, Robert E. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York: Texere, 2001Availability: Items available for loan: [Call number: 381 HAL] (1).
|
|
7.
|
Game design
by Bates, Bob. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston: Thomson Course Technology, 2004Availability: Items available for loan: [Call number: 794.81 BAT] (1).
|
|
8.
|
Improving Marketing Effectiveness
by Shaw, Robert. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London: Profile Books, 2001Availability: Items available for loan: [Call number: 658.8 SHA] (1).
|
|
9.
|
Pocket Finance
by Hindle, Tim. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London: Profile Books, 2001Availability: Items available for loan: [Call number: 338.7 HIN] (1).
|
|
10.
|
Pocket Investor
by Ryland, Philip. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London: Profile Books, 2001Availability: Items available for loan: [Call number: 338.7 RYL] (1).
|
|
11.
|
Marketing library and information services : international perspectives.
by Gupta, Dinesh K. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Munchen: K. G. Saur, 2006Availability: Items available for loan: [Call number: 021.7 GUP] (1).
|
|
12.
|
International marketing : analysis and strategy
by Shaw, John J | Onkvisit, Sak. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi: Prentice Hall of India, 2005Availability: Items available for loan: [Call number: 658.848 ONK] (1).
|
|
13.
|
Marketing mantra : the real story of direct marketing in India
by Gupta, Vaswar Das. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi: Prentice Hall of India, 2001Availability: Items available for loan: [Call number: 658.872 GUP] (1).
|
|
14.
|
Advertising and Marketing
by Kuegler, Thomas J. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi: Prentice Hall of India, 2000Availability: Items available for loan: [Call number: 659.1 KUE] (2).
|
|
15.
|
Principles of marketing
by Kotler, Philip | Armstrong, Gary. Edition: 10th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Delhi: Prentice Hall of India, 2004Availability: Items available for loan: [Call number: 658.8 KOT] (2).
|
|
16.
|
E-Commerce: A Managerial Perspective
by Joseph, P. T. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi: Prentice Hall of India, 2002Availability: Items available for loan: [Call number: 650 JOS] (1).
|
|
17.
|
Basics of distribution management: A logistical approach
by Kapoor, Satish K | Kansal, Purva. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi: Prentice Hall of India, 2003Availability: Items available for loan: [Call number: 658.8 KAP] (1).
|
|
18.
|
Bringing new technology to market
by Allen, Kathleen R. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi: Prentice Hall of India, 2002Availability: Items available for loan: [Call number: 658.5 ALL] (1).
|
|
19.
|
Marketing of agricultural products
by Uhl, Joseph N | Kohls, Richard L. Edition: 9th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi: Prentice Hall of India, 2005Availability: Items available for loan: [Call number: 381.41 KOH] (1).
|
|
20.
|
Principles of marketing
by Kotler, Philip | Armstrong, Gary. Edition: 10th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi: Prentice Hall of India, 2003Availability: Items available for loan: [Call number: 658.8 KOT] (7).
|