Marketing mantra : the real story of direct marketing in India
By: Gupta, Vaswar Das.
Material type:
BookPublisher: New Delhi: Prentice Hall of India, 2001Description: xi, 162 p.; : 23 cm.ISBN: 8120314379 .Subject(s): Direct marketing -- India | Target marketing -- IndiaDDC classification: 658.872
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Books | 658.872 GUP (Browse shelf) | Available | 012692 |
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