Marketing mantra : the real story of direct marketing in India (Record no. 6623)

000 -LEADER
fixed length control field 00490nam a2200157Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 161214s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8120314379
Terms of availability (pbk)
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.872
Item number GUP
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Gupta, Vaswar Das
245 #0 - TITLE STATEMENT
Title Marketing mantra : the real story of direct marketing in India
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi:
Name of publisher, distributor, etc Prentice Hall of India,
Date of publication, distribution, etc 2001
300 ## - PHYSICAL DESCRIPTION
Extent xi, 162 p.;
Other physical details :
Dimensions 23 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Direct marketing -- India
Topical term or geographic name as entry element Target marketing -- India
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type Books
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
-- RBC-0180/2005Prentice Hall of India
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent location Current location Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Date last borrowed Koha item type
          DAIICT DAIICT 2005-05-18 Researchco Book Centre 0.00 658.872 GUP 012692 0000-00-00 0000-00-00 Books

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