000 -LEADER |
fixed length control field |
00490nam a2200157Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
161214s9999 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
8120314379 |
Terms of availability |
(pbk) |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.872 |
Item number |
GUP |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Gupta, Vaswar Das |
245 #0 - TITLE STATEMENT |
Title |
Marketing mantra : the real story of direct marketing in India |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
New Delhi: |
Name of publisher, distributor, etc |
Prentice Hall of India, |
Date of publication, distribution, etc |
2001 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xi, 162 p.; |
Other physical details |
: |
Dimensions |
23 cm. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Direct marketing -- India |
|
Topical term or geographic name as entry element |
Target marketing -- India |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Item type |
Books |
952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
-- |
RBC-0180/2005Prentice Hall of India |