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Gupta, Vaswar Das

Marketing mantra : the real story of direct marketing in India - New Delhi: Prentice Hall of India, 2001 - xi, 162 p.; : 23 cm.

ISBN: 8120314379 (pbk)

Subjects--Topical Terms:
Direct marketing -- India
Target marketing -- India

Dewey Class. No.: 658.872 / GUP