Advertising and promotion : an IMC perspective
Material type:
TextPublication details: New Delhi: Tata McGraw-Hill, 2009Description: xxx, 987 p.; ill.: 24 cmISBN: - 9780070080317
- 23 659.1 SHA
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Books | DAU | 659.1 SHA | Available | 021545 |
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