1. Fish

by Lundin, Stephen C | Christensen, John | Paul, Harry.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London: Hodder & Stoughton, 2000Availability: Items available for loan: [Call number: 153.8 LUN] (1).
2. Experience economy : work is theatre and every business a stage

by Pine, Joseph B | Gilmore, James H.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston: Harvard Business School Press, 1999Availability: Items available for loan: [Call number: 658.56 PIN] (1).
3. Innovators solution : creating and sustaining successful growth

by Christensen, Clayton M.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston: Harvard Business School Press, 2003Availability: Items available for loan: [Call number: 658.4063 CHR] (1).
4. Data mining : modeling data for marketing, risk and customer relationship management

by Rud, Olivia Parr.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York: Wiley-Dreamtech India, 2003Availability: Items available for loan: [Call number: 006.3 RUD] (1).
5. Kaizen strategies for customer care : how to create a powerful customer-care program - and make it work

by Wellington, Patricia.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London: Pitman Publishing, 1995Availability: Items available for loan: [Call number: 658.812 WEL] (1).
6. Innovator's dilemma : The revolutionary book that will change the way you do business

by Christensen, Clayton M.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York: HarperCollins, 2003Availability: Items available for loan: [Call number: 658 CHR] (1).
7. Big book of customer service training games

by Carlaw, Peggy | Deming, Vasudha Kathleen.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York: McGraw-Hill, 2004Availability: Items available for loan: [Call number: 658.812 CAR] (1).
8. IMC : the next generation

by Schultz, Don | Schultz, Heidi.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi: Tata McGraw-Hill, 2004Availability: Items available for loan: [Call number: 658.8 SCH] (1).
9. Bangalore tiger : how Indian tech upstart Wipro is rewriting the rules of global competition

by Hamm, Steve.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi: Tata McGraw-Hill, 2007Availability: Items available for loan: [Call number: 338.7610040954 HAM] (1).
10. Information technology in the service economy : challenges and possibilites for the 21st century

by Barrett, Michael.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York: Springer, 2008Availability: Items available for loan: [Call number: 303.4833 BAR] (1).
11. Future of competition : co-creating unique value with customers

by Prahalad, C. K | Ramaswamy, Venkat.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston: Harvard Business School Press, 2004Availability: Items available for loan: [Call number: 658.4 PRA] (1).
12. Service-dominant logic of marketing : dialog, debate, and directions

by Lusch, Robert F | Vargo, Stephen L.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Armonk: M.E. Sharpe, 2006Availability: Items available for loan: [Call number: 658.812 LUS] (1).
13. Uncommon service : how to win by putting customers at the core of your business

by Frei, Frances | Morriss, Anne.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston: Harvard Business Review Press, 2012Availability: Items available for loan: [Call number: 658.812 FRE] (1).
14. Supply chain management : strategy, planning, and operation

by Chopra, Sunil | Kalra, Dharram Vir | Meindl, Peter.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi: Pearson Education Asia, 2006Availability: Items available for loan: [Call number: 658.7 CHO] (1).

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