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Details for: Principles of marketing
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Principles of marketing
By:
Kotler, Philip
.
Contributor(s):
Armstrong, Gary
.
Material type:
Book
Publisher:
Delhi:
Prentice Hall of India,
2004
Edition:
10th ed
.
Description:
xxix, 661 p.; ill., index: 28 cm
.
ISBN:
8120318390 .
Subject(s):
Mardketing strategies
|
Marketing
|
Marketing -- Principles
|
Marketing mix
|
Marketing process
DDC classification:
658.8
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658.8 KOT (
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)
Available
009110
Books
658.8 KOT (
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)
Available
009111
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