1. Blue ocean strategy : how to create uncontested market space and make the competition irrelevant

by Kim, W. Chan | Mauborgne, Renee.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston: Harvard Business School Press, 2005Availability: Items available for loan: [Call number: 658.802 KIM] (1).
2. Long tail : how endless choice is creating unlimited demand

by Anderson, Chris.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London: Random House Business Books, 2006Availability: Items available for loan: [Call number: 658.802 AND] (1).
3. Blue ocean shift : beyond competing - proven steps to inspire confidence and seize new growth

by Kim, W. Chan | Mauborgne, Renee.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York: Pan Macmillan, 2017Availability: Items available for loan: [Call number: 658.802 KIM] (1).

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