1. Data mining techniques : data marketing, sales, and customer support

by Berry, Michael J. A.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York: John Wiley & Sons, 1997Availability: Items available for loan: [Call number: 658.802 BER] (1).
2. Data mining : modeling data for marketing, risk and customer relationship management

by Rud, Olivia Parr.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York: Wiley-Dreamtech India, 2003Availability: Items available for loan: [Call number: 006.3 RUD] (1).
3. Mastering data mining : the art and science of customer relationship management

by Berry, Michael J. A | Linoff, Gordon S.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York: John Wiley & Sons, 2005Availability: Items available for loan: [Call number: 658.802 BER] (1).

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