Brand sense : sensory secrets behind the stuff we buy
- London Kogan Page 2010
- x, 175 p.: ill. 22 cm.
That gratifying new car smell is actually a manufactured 'new car' aroma. Branding has reached a new frontier. In the future, brands will will have to appeal to the neglected senses: touch, taste, and smell. Martin Lindstrom shows how it can be done.
9780749460570
Advertising -- Brand name products Advertising -- Psychological aspects Brand name products Marketing