| 000 -LEADER |
|---|
| fixed length control field |
nam a22 7a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
180619b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780749460570 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.827 |
| Item number |
LIN |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lindstrom, Martin |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Brand sense : sensory secrets behind the stuff we buy |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Name of publisher, distributor, etc |
Kogan Page |
| Date of publication, distribution, etc |
2010 |
| Place of publication, distribution, etc |
London |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
x, 175 p.: ill. |
| Dimensions |
22 cm. |
| 365 ## - TRADE PRICE |
|---|
| Price type code |
INR |
| Price amount |
295.00 |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
That gratifying new car smell is actually a manufactured 'new car' aroma. Branding has reached a new frontier. In the future, brands will will have to appeal to the neglected senses: touch, taste, and smell. Martin Lindstrom shows how it can be done. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising -- Brand name products |
|
|---|
| Topical term or geographic name as entry element |
Advertising -- Psychological aspects |
|
|---|
| Topical term or geographic name as entry element |
Brand name products |
|
|---|
| Topical term or geographic name as entry element |
Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Item type |
Books |