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Blue ocean strategy : how to create uncontested market space and make the competition irrelevant

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BookPublisher: Boston: Harvard Business School Press, 2005Description: xv, 240 p.; ill.: 24 cm.ISBN: 9781591396192 .Subject(s): Market segmentation | New productsDDC classification: 658.802

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Item type	Current location	Call number	Status	Date due	Barcode
Books		658.802 KIM (Browse shelf)	Available		015438

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Previous	658.802 BER Data mining techniques : data marketing, sales, and customer support	658.802 BER Mastering data mining : the art and science of customer relationship management	658.802 BER Data mining techniques : for marketing, sales, and customer relationship management	658.802 KIM Blue ocean strategy : how to create uncontested market space and make the competition irrelevant	658.802 KIM Blue ocean shift : beyond competing - proven steps to inspire confidence and seize new growth	658.802 WIE Handbook of marketing decision models	658.802 WIL Strategic marketing management	Next

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