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Details for: Consumer behavior and managerial decision making
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Consumer behavior and managerial decision making
By:
Kardes, Frank R
.
Material type:
Book
Publisher:
New Delhi:
Prentice Hall of India,
2002
Edition:
2nd ed
.
Description:
457 p.; ill., index: 24 cm
.
ISBN:
8120322215 .
Subject(s):
Consumer behavior
|
Decision making
DDC classification:
658.8342
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658.8342 KAR (
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