Consumer behavior and managerial decision making
By: Kardes, Frank R.
Material type:
BookPublisher: New Delhi: Prentice Hall of India, 2002Edition: 2nd ed.Description: 457 p.; ill., index: 24 cm.ISBN: 8120322215 .Subject(s): Consumer behavior | Decision makingDDC classification: 658.8342
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Books | 658.8342 KAR (Browse shelf) | Available | 006401 | ||
| Books | 658.8342 KAR (Browse shelf) | Available | 006402 |
Browsing DAIICT Shelves Close shelf browser
| 658.834 LIN Buyology: how everything we believe about why we buy is wrong | 658.834 UND Why we buy: The science of shopping | 658.8342 KAR Consumer behavior and managerial decision making | 658.8342 KAR Consumer behavior and managerial decision making | 658.8342 MOO Consumer behavior and culture : consequences for global marketing and advertising | 658.8342 ROD Product analytics : applied data science techniques for actionable consumer rights | 658.8342 SCH Consumer behavior |
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