1. Marketing mantra : the real story of direct marketing in India

by Gupta, Vaswar Das.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi: Prentice Hall of India, 2001Availability: Items available for loan: [Call number: 658.872 GUP] (1).
2. TCS story. . . and beyond

by Ramadorai, S.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi: Portfolio, 2011Availability: Items available for loan: [Call number: 659.2 RAM] (1).
3. Darwin`s brands : adapting for success

by Halve, Anand.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi: Sage Publications, 2011Availability: Items available for loan: [Call number: 658.827 HAL] (1).
4. Branding India : an incredible story

by Kant, Amitabh.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Noida: HarperCollins, 2009Availability: Items available for loan: [Call number: 658.827 KAN] (1).
5. Shoveling smoke : advertising and globalization in contemporary India

by Mazzarella, William.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi: Duke University Press, 2003Availability: Items available for loan: [Call number: 659.10954 MAZ] (1).

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