Consumer behavior and culture : consequences for global marketing and advertising
By: Mooij, Marieke de.
Material type:
BookPublisher: Thousand Oaks: SAGE Publications, 2003Description: xiii, 345 p.; ill., index: 25 cm.ISBN: 9780761926696 .Subject(s): Consumer behavior | Consumer behavior -- Cross-cultural studies | Consumers -- Psychology | Global consumer | MarketingDDC classification: 658.8342
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Books | 658.8342 MOO (Browse shelf) | Available | 009171 |
Browsing DAIICT Shelves Close shelf browser
| 658.834 UND Why we buy: The science of shopping | 658.8342 KAR Consumer behavior and managerial decision making | 658.8342 KAR Consumer behavior and managerial decision making | 658.8342 MOO Consumer behavior and culture : consequences for global marketing and advertising | 658.8342 ROD Product analytics : applied data science techniques for actionable consumer rights | 658.8342 SCH Consumer behavior | 658.8343 GIL Authenticity : contending with the new consumer sensibility |
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