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Authenticity : contending with the new consumer sensibility

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BookPublisher: Boston: Harvard Business School Press, 2007Description: xiii, 299 p.; : 24 cm.ISBN: 9781591391456 .Subject(s): Consumer behavior | Consumers' preferences | Product managementDDC classification: 658.8343

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Item type	Current location	Call number	Status	Date due	Barcode
Books		658.8343 GIL (Browse shelf)	Available		017829

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Previous	658.8342 MOO Consumer behavior and culture : consequences for global marketing and advertising	658.8342 ROD Product analytics : applied data science techniques for actionable consumer rights	658.8342 SCH Consumer behavior	658.8343 GIL Authenticity : contending with the new consumer sensibility	658.84 AWA Electronic commerce: From vision to fulfillment	658.84 BHA Electronic commerce : framework, technologies and applications	658.84 BID Electronic commerce: Principles and practice	Next

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