Brand sense : sensory secrets behind the stuff we buy
By: Lindstrom, Martin.
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BookPublisher: London Kogan Page 2010Description: x, 175 p.: ill. 22 cm.ISBN: 9780749460570.Subject(s): Advertising -- Brand name products | Advertising -- Psychological aspects | Brand name products | MarketingDDC classification: 658.827 Summary: That gratifying new car smell is actually a manufactured 'new car' aroma. Branding has reached a new frontier. In the future, brands will will have to appeal to the neglected senses: touch, taste, and smell. Martin Lindstrom shows how it can be done.
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Books | 658.827 LIN (Browse shelf) | Available | 031540 |
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That gratifying new car smell is actually a manufactured 'new car' aroma. Branding has reached a new frontier. In the future, brands will will have to appeal to the neglected senses: touch, taste, and smell. Martin Lindstrom shows how it can be done.
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